This is a Global Automotive Consumer Study by Deloitte.
There were some interesting findings:
- A majority of consumers are unwilling to pay more for advanced technologies in most global markets as they have been trained to expect new vehicle features as a cost of doing business for brands looking to differentiate themselves from their competitors.
- Consumer interest in electrified vehicles (EVs) centers on the perception of lower fuel costs, environmental consciousness, and a better driving experience. However, driving range and lack of available charging infrastructure remain barriers to adoption.
- Most consumers would still prefer to purchase a vehicle at an authorized dealership. However, a perception of increased convenience and ease of use will likely support continued growth of virtual purchase processes.
- Shared mobility services like ride-hailing and car sharing have been slow to return to their prepandemic pace of growth as people prefer using personal vehicles to satisfy their transportation requirements.